Bing Image Creator (now officially integrated into Microsoft Designer) is widely considered the best completely free high-quality AI image generator available today.

It is powered by OpenAI’s DALL-E 3 model, which is the same advanced technology used in the paid version of ChatGPT Plus.

Here is a detailed breakdown of the tool:

1. 🚀 How It Works & Pricing

• Completely Free: You do not need a subscription. You only need a free Microsoft account (Outlook, Hotmail, etc.).

   

• The “Boost” System:

  • You receive 15 “Boosts” per day (this refreshes daily).

     

  • 1 Boost = 1 Fast Generation (usually takes 10–20 seconds).

  • What happens if you run out? You can still generate images for free, but they will take much longer to process (sometimes 1–5 minutes) and are added to a “slow queue.”

     

• Reward Points: If you run out of boosts and want speed, you can redeem “Microsoft Rewards” points (earned by searching on Bing) for more boosts.

   

2. ✨ Key Features

• DALL-E 3 Power: It uses one of the world’s most advanced models, known for understanding complex prompts and following instructions better than almost any other free tool.

• Text Rendering: Unlike older AI models, it creates legible (readable) text inside images (e.g., a neon sign that says “Coffee Shop” correctly).

• 4 Variations: Every time you hit “Create,” it generates 4 distinct versions of your prompt.

   

• Integration: It is built directly into Bing Chat (Copilot). You can simply ask the chat, “Draw me a picture of…” without leaving the conversation.

   

• Designer Editor: Once an image is made, you can click “Customize” to open it in Microsoft Designer to add text, remove the background, or create a social media post.

   

3. ⚖️ Pros & Cons

4. 💼 Commercial Use Policy (Important)

This is a common area of confusion.

• Personal Use: You have full rights to use the images for blogs, social media, presentations, and personal projects.

   

• Commercial Use: Microsoft’s Terms of Service for the free version generally state it is for Personal Non-Commercial Use.

   

  • Note: While you “own” the images you create, Microsoft’s free license does not explicitly grant commercial clearance (unlike Adobe Firefly). If you need images for a major ad campaign or to sell on merchandise, it is safer to use a paid enterprise tool like Adobe Firefly or Midjourney to avoid legal grey areas.

5. 📝 How to Use It (Step-by-Step)

1. Go to bing.com/images/create.

2. Log in with your Microsoft Account.

3. Type a prompt: Be descriptive!

   • Bad Prompt: “A cat.”

   • Good Prompt: “A fluffy ginger cat wearing a space suit, floating inside a futuristic space station, cinematic lighting, 4k, realistic.”

4. Click “Create” (uses 1 Boost).

    

5. Click on the image you like to download it or edit it further.